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It’s 1934.
Antonin Magne is training in total secrecy. On his bike are the first-ever rims made from duralumin, an alloy of copper and aluminium.
To keep this brand-new technology under wraps, the rims are painted to look like wood.
They’re called Dura rims. They’re our invention. And they weigh 750 grams rather than the usual 1.2 kilos

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Credit subject to status and affordability. Terms & Conditions Apply. Escape Bike Shop trading as are a credit broker and are Authorised and Regulated by the Financial Conduct Authority. Credit is provided by Hitachi Personal Finance, a division of Hitachi Capital (UK) PLC Authorised and Regulated by the Financial Conduct Authority. Hitachi Capital (UK) PLC is authorised and regulated by the Financial Conduct Authority. Financial Services Register no. 704348. The register can be accessed through
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