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Toby Henderson (AKA Hollywood Henderson) is President of Box and cut his teeth as a professional BMX Racer from 1979 to 1988. He then got his second wind as professional MTB racer from 1988 to 1998. All in all, Toby spent two decades in competition. Lets’ explore the journey that Toby took to arrive at Box. And for good measure, we’ve thrown in some industry context and current affairs of the day.

Founded Toby Henderson Enterprises and launched the iconic THE Mountain Bike Fenders and ubiquitous 3D BMX number plates.

Under license from Intense, Toby created Intense BMX which won 5 consecutive “USA BMX Bike of the Year” awards.

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