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Red Bull

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Red Bull

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded RedBull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched RedBull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.

When Red Bull was founded in 1987 it was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

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Credit subject to status and affordability. Terms & Conditions Apply. Escape Bike Shop trading as are a credit broker and are Authorised and Regulated by the Financial Conduct Authority. Credit is provided by Hitachi Personal Finance, a division of Hitachi Capital (UK) PLC Authorised and Regulated by the Financial Conduct Authority. Hitachi Capital (UK) PLC is authorised and regulated by the Financial Conduct Authority. Financial Services Register no. 704348. The register can be accessed through http://www.fca.org.uk
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